As technology has placed smart phones into the public, it is easier than ever for a potential client to Google a product, service and company to see their online reputation. Now clients are able to instantly influence their social circle. By leaving comments on their Facebook pages, or tweeting about their experiences, you clients can be a source of referrals or prevent potential sales.
So how do you ensure that you are able to get great feedback and reviews? Follow these four simple tips and you will be having a head start:
1, Be prompt and professional when answering any queries from clients.
No-one likes to be kept waiting for answers, so reply promptly to all enquirers and always set realistic expectations so that clients are not disappointed.
2, Keep your clients informed.
Always acknowledge orders when they are placed. Advise your clients of estimated dates of completion or dispatch for their orders. No one likes to be left wondering what is happening, and even if you have a problem confronting it quickly will minimize the fall out.
When you are dispatching order, tell your clients know how they have been sent, ideally by giving them information including their parcels tracking numbers and where they can look online to track their orders. This is especially important if you are sending out parcels to international locations, for example if you are sending out a parcel to Finland the receiver will want to track its delivery to ensure that they know when it is out for delivery with the local driver. If you are thinking about using a cheap international shipping service, always check their reviews first, as the quality of the delivery service will affect your clients shopping experience and ultimately your reputation.
3, Use new packaging
When you are dispatching any orders, ensure that you use smart new supplies and lots of internal packaging. You only get one chance for your delivery to make a first impression and if it arrives in a used battered box the client is not going to be impressed. In addition to poor reviews they are less likely to become repeat clients.
4, Enclose thank-you notes.
Everyone likes to be appreciated, and enclosing a note to say thank-you for your order is a great way to ensure that the client knows they are valued. This is also a great opportunity to make special offers available to them as selling to a repeat customer is much easier than a new one as trust has already been established.
I hope that these tips help you to build a successful business with a great online reputation.